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About Faybl

Closing the advice gap.

Faybl makes financial advice easier to deliver and easier to access.

Faybl brings together financial services experience, product design, and agentic AI to create more capacity for the relationships and decisions that improve financial lives.

Our mission

Built because brilliant advisers were buried in administration.

Wealth managers often spend more time on preparation, compliance, system updates, and follow-up than on the conversations that define their firms. Faybl was created to change that by connecting what practices already use and executing the workflows between those systems.

The ambition is broader than productivity. Every hour returned to an adviser creates more room for trusted advice, while a connected consumer experience can help that advice reach many more people.

“Agentic AI offers a breakthrough opportunity to reimagine wealth management, making it smarter, more accessible, and better aligned for both advisers and clients.”

Steven Goh Co-founder and CEO, Faybl

How we build

A different kind of financial AI company.

Faybl begins with real work, respects the systems already in place, and earns trust through visible control.

Adviser first

Every feature begins with a workflow problem seen in practice and the person responsible for the outcome.

Earn trust

Human review, clear actions, and auditability matter more than invisible automation.

Layer, do not replace

CRM, email, calendar, and planning tools remain in place while Faybl handles the work between them.

People

Financial experts and technology builders.

The team combines experience across wealth management, banking, telecommunications, enterprise technology, and AI.

Leadership

Steven Goh
Steven GohCo-founder and CEO
Dr Tony Liu
Dr Tony LiuAI Lead
Lawrence Sinclair
Lawrence SinclairDirector
Leonard Choo
Leonard ChooCommercial Director

Advisory board

Irene Chau
Irene ChauAdvisory Board
Mei Lin Ng Wnuk
Mei Lin Ng WnukAdvisory Board
George Lucas
George LucasAdvisory Board
Doug Bewsher
Doug BewsherAdvisory Board
Anthony Lipp
Anthony LippAdvisory Board
Mark Johnson
Mark JohnsonAdvisory Board
Warrick Hazeldine
Warrick HazeldineAdvisory Board
Cliff Richards
Cliff RichardsAdvisory Board
Sean Dessaix
Sean DessaixAdvisory Board

Where we work

Global perspective, grounded in advisory practice.

Faybl works with more than 60 advisory groups across Australia, the United Kingdom, and the United States, with teams and experience spanning Australia, Vietnam, and Silicon Valley.

Contact Faybl
Australia

Level 29, Chifley Tower
2 Chifley Square
Sydney NSW 2000

United States

505 Montgomery Street
10th and 11th floors
San Francisco CA 94111

Create more time for what matters.

Explore the adviser experience in FAYBL.